Product marketing workshop Enter Marketing Labs - the ultimate toolkit to equip yourself with the skills and strategies you need to thrive in the ever-evolving world of product marketing. MentorCruise is the best place to find a workshop for your Product Marketing certification. With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. AdaptiveMarketing is an institute designed for product marketing professionals. Apply templates for new product strategy, including ideation, subtraction, task unification, division, and multiplication. Your product marketer’s will learn from subject matter experts, and walk away with knowledge, frameworks, and confidence to be better PMMs. Skills you’ll gain: Product Strategy, Product Innovation , Competitive Differentiation, Product Roadmapping, Market Validation. This workshop is for leaders or practitioners in product or marketing who want to learn best practices in product marketing, go-to-market strategy, messaging and agile marketing. In this article, we will explore the various aspects of product marketing, including understanding the target audience, developing messaging and content, establishing a strong brand Product discovery is the work that we do when making decisions about what to build. Then drop into office hours the next day to get 1:1 expert tuition! Hosting a product marketing offsite? Introduce your team to fresh frameworks and strategies in our workshops hosted by our expert product marketing consultants. Master the Pragmatic Framework and the activities needed to bring a successful product to market. Networking Opportunities: Attending marketing workshops will allow all the attendees to meet When to Conduct Product Strategy Workshops. Workshops can also be used to educate stakeholders about the product and to get feedback on the product design. Learn at your own pace and get Google product certified along the way. 4 days ago · Q: What is Product Marketing? Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. You need to find a good facilitator, as it’s not a good idea to try to act as the customer proxy and facilitator at the same time. Designed for marketers, PMMs, and GTM leaders who want to drive adoption, sharpen positioning, and make their product the only real choi Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career. Transform your Product Marketing team with expert-led workshops. Online - Product Management and Product Marketing course - 5 half-days28 Apr-2 May 2025 London - AI-Powered Product Management course - In-person - 1 full day29 Apr 2025 London - Product Management and Product Marketing course - In-person - 3 full days13-15 May 2025 Product marketing is the promotion and sales of a specific product or service to consumers, an ongoing process continuing throughout the product lifecycle. Whether you’re planning for a team offsite, want to upskill your team in a critical area, or need an outside facilitator to help you work through strategic marketing opportunities, Aeon Muse Product Marketing can help your team get actionable output in a fully-customized workshop. From crafting irresistible messaging to mastering cross-functional collaboration, you'll find answers and support for all your questions. Already taken by thousands of product markters and trusted by the largest companies around - wil you join them? 5 days ago · From positioning products effectively to orchestrating successful launches, Product Marketing Management plays a key role in making products successful. Learn how your team can clarify roles and responsibilities, organize workflows, and leverage market research data for smarter and faster decision-making. This course will guide you through the fundamentals of strategic decision-making, aligning opportunities with your company's overall strategy, and leveraging organizational strengths in market selection. Propel your product and career to the next level with our fully self-paced certification program. Product Marketing Leadership Accelerator. Elevate your skills and career with expert-led training. This framework helps you navigate all those concepts through five fundamental stages. A strategy meeting provides a dedicated space to conduct thorough market and competitor discovery, ensuring that the company's strategies are PMM Upleveling Workshop. Consider joining a workshop specialized in Product Marketing. But can you effectively use them for other business areas as well? For challenges like defining marketing strategy, organizing promotional campaigns, or crafting strong content ideas? When you're eager to sharpen your product marketing expertise, seeking out relevant workshops and conferences is a smart move. Learn the A to Z of product marketing and take your career to the next level with our fully self-paced and only CPD and CIM-accredited product marketing certification. This alignment helps eliminate any misunderstandings or conflicting strategies, leading to a more cohesive and coordinated marketing plan. Join 74 experienced Product Marketing professionals for interactive training. Here are a few top picks: Enter Product Marketing Labs - your go-to solution for product marketing hurdles. It involves understanding the target audience, creating a go-to-market strategy, and aligning the product’s positioning, messaging, and sales enablement with customer needs. A product marketing manager (PMM) tells the product's story to the market. Product operations keeps product managers and marketers on track and equips their teammates with the tools, processes, and information they need to build excellent products. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. Sharpen your strategic product planning skills with a course designed to help you identify and capitalize on market opportunities. com, signed his team up for PMA strategic workshops on messaging, positioning, narrative design, and storytelling. These workshops provide a platform for product managers to hone their skills in areas such as product strategy, product planning, product development, and product marketing. By involving all relevant stakeholders, such as marketing managers, sales representatives, and product developers, the workshop ensures that everyone is on the same page. Why you should attend: Jan 13, 2025 · We’re welcoming speakers from the likes of Philips, GoDaddy, Google, and Adobe to discuss a whole host of product marketing strategies for success, including: AI-powered product marketing: Tools, tactics, and ethics; Gaining a competitive edge with value-based pricing; Harnessing market intelligence for strategic product marketing Traditionally, workshops are seen as a skill which is a must for UX, Product Designers or Product Managers. Enroll today! Marketing Labs workshops explained Feeling the weight of those all-too-familiar challenges? Whether it's community storytelling, go-to-market ecosystems, or getting buy-in, the product marketing struggle is real. Multiply your product team’s output and effectiveness with scalable product operations processes. Try to keep your headcount below eight. Our Marketing online training courses from LinkedIn Learning (formerly Lynda. Diese fortschrittlichen KI-Systeme ermöglichen es uns, maßgeschneiderte, ansprechende Inhalte mit beispielloser Geschwindigkeit und Präzision zu erstellen – ein Gamechanger Discover the best product marketing course online with certificate [2024]. Product management workshops help product managers understand best practices, industry trends, and the latest techniques to excel in their role. Notable past speakers include Nir Eyal, author of "Hooked". Benefits of conducting marketing workshops. Access free online training to develop skills for Google workplace tools. Join today! Great product managers own every stage of a product’s lifecycle, from ideation to product retirement, and everything in between. We'll facilitate the workshops to: 1/ Present our findings by following the elements of our go-to-market strategy framework: market opportunity, target customer profile, positioning strategy, core product offering, intangible attributes, revenue model, customer acquisition channels (sales plan, marketing, and partners), narrative and messaging, team and organization readiness. Unlike regular meetings, PDWs help to align the vision across a product team and leverage the contributions from different Fundamentally, product operations, or product ops, is a support system for product teams. Product marketing is a crucial aspect of any business, and it involves promoting and selling a product or service to potential customers. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. This course is for Product Management, Product Marketing, Product Owners, Marketing Communications, Brand Management, Executive Leadership Corporate Training 6 hour course Foundations: Product Marketing & Management Fundamentals. In this in-depth guide, get introduced to what discovery is, how it’s evolved, and what best practice looks like today. Elevate your product positioning prowess with our transformative workshop. Apr 27, 2023 · A product strategy workshop is a structured meeting that enables product teams to identify and define their product goals, voice, personality and strategic opportunities in order to set the strategic direction of their business. Including non-leadership positions from marketing will ensure you have a 360-degree view of what’s really going on in the department. After seven years at adidas global HQ specializing in product marketing and innovation, developing cutting-edge products for major events, Elliott then spent three years in Amsterdam spearheading ASICS global running apparel and developing sustainable products. Marketing is an essential arm of any business. Strategic Product Marketing Workshop Outline Part 1: Introduction to Product Marketing and MRD. Enter Product Marketing Labs - your go-to solution for product marketing hurdles. Learn proven Product Marketing methodologies, improve Product Marketing processes, and develop strong relationships. I'm thrilled to co-mentor this workshop along with SIddhartha and share my experiences in product marketing. Nov 14, 2024 · Workshops can spark new ideas for products, services, or market approaches that might not emerge in a typical office setting. This is the definitive product marketing program. It is a talent booster which envisions being the pioneer in product marketing and management training, consulting and execution services. Designed for forward-thinking product managers and marketers, this experience offers a fresh perspective on product positioning that empowers you to turn market problems into market power. . New Product Strategy & The Bugaboo Case Learn how to develop new product ideas. Workshop Duration: 1 Day. The product strategy workshop is designed to help product teams set the strategic direction of their business and product. Product Have a highly involved product team? Consider including your chief product officer or department head in the workshop. Discover how this high-impact training can boost your team's skills and careers. 2/ Host Mar 6, 2025 · ProductCon is the leading product marketing conference for product managers and other marketing teams. We churn their abilities and make them a certified product manager. Product Owners. Workshops are a great way to learn new skills, and get hands-on experience. They are the backbone of a product's success, and ultimately, of the company’s success. 5 hour course The role of workshops in marketing is to facilitate communication and collaboration between all stakeholders involved in the marketing process. Jul 14, 2023 · Marketing Workshop Ideas. Every professional in business would find a marketing workshop useful in their role. Apr 3, 2019 · The Product Strategy workshop. See how the Accord Framework is used to enhance a product's value proposition. Jan 16, 2019 · A facilitated product development workshop (PDW) is a planned, time-bound technique aimed at gathering members of the product development team with their variegated expertise to collaborate on product development tasks. With our proprietary Pragmatic Framework, we integrate product best practices with data-driven insights and design principles to create products that your market actually wants. Greg Powell, Senior Director of Employer Product Marketing at Indeed. Use market knowledge to build and sell products people want to buy. When calling a client, be sure to have talking points about the workshop prepared, like the benefits, incentives, date and time. Join us every month to learn from an expert in an interactive workshop. The PMM's job is to understand the product's value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. Marketing workshops are valuable in driving professional development, marketing performance, and sales. Copywriting Workshop; The heart of your marketing strategy is in your messaging. During the workshop, you’ll decide on fundamental aspects of your product such as product goals, tone of voice, personality and strategic opportunities. Browse our wide selection of Nov 1, 2017 · As well as product managers, stakeholders, marketing, sales, and dev representatives should attend a persona workshop. Dec 5, 2024 · Why Attend Marketing Workshops? Attending marketing workshops can provide numerous benefits such as: Skill Enhancement: Workshops offer focused training on specific skills, ensuring that all the participants leave the workshop with practical knowledge. Launched in 2018, it quickly became a pivotal space for insights on product development and customer marketing strategies both in in-person and virtual events. Our in-person product marketing workshops break down the virtual gateway, grant Product Marketing Course. Mar 12, 2025 · The Product Marketing & Management Fundamentals course . Initial Product Development Phase: When a new product is being conceptualized, these workshops can help in setting a clear strategic direction. Call current clients If the purpose of your workshop involves promoting products or services, you may call current clients to see if they're interested. And, while some smaller companies and “lean” startups may rely on outside marketing consultants, larger corporations may have entire marketing departments headed up by a Chief Marketing Officer (CMO) and staffed by a wide range of marketing professionals. Market and Competitive Insights: High-tech markets are rapidly evolving. Sales & Marketing Professionals Nov 12, 2021 · For the same reasons mentioned above regarding sales reps. Enter Marketing Labs - the ultimate toolkit to equip yourself with the skills and strategies you need to thrive in the ever-evolving world of Regardless of the product or service a business sells, it will need marketing to be successful. After we’ve covered the product marketing basics, I Mar 26, 2025 · Related: 20 Team Building Workshops Employees Can Participate In 19. Aug 3, 2022 · For instance, October’s Go-to-Market workshop is hosted by Yoni Solomon, VP of Product Marketing at Gympass, one of the most knowledgeable GTM experts in the field, whilst Gong’s Julien Sauvage will impart his knowledge during a positioning workshop. These events can provide you with new insights, strategies, and Transform you career with Coursera's online marketing courses. By Product Marketing Alliance; $1,299. Apr 17, 2024 · Whether you wanna transition into product marketing, make the next step from your entry-level position, or make the leap to VP of Product Marketing, PMM Hired has everything you need to develop your career prospects, including sample interview questions, mock interviews, exclusive content, monthly career-focused workshops, and career advice The workshop is ideal for 5+ years of experienced professionals who are in the following job roles : Product Managers. How to get certified: Complete the prerequisite course Foundations, Design, and Mastering Product Innovation workshop. Product workshops are a valuable tool for IT related product development, product launch, and product marketing. Marketing workshops offer Join the largest product marketing community, as we bring together the most innovative minds in the industry to help elevate your career. Marketing Training Courses Apply proven marketing strategies and techniques to meet business goals with AMA's live online and in-person marketing seminars. They balance customer needs, production capabilities, and business profitability to make decisions at each step along the way. It brings to life the key concepts taught in the book LOVED: How to Rethink Marketing for Tech Products. Practical tools and methods guide participants in aligning products with real market needs to drive business impact. 1 Course | 7 Hours Understand the market and the problems it faces. Im Marketing und der Kommunikation sind Text- und Bild-KI nicht mehr nur unterstützende Technologien, sondern wesentliche Treiber von Innovation und Effektivität. It’s often contrasted with product delivery—the work that we do to build, ship, and maintain a production-quality product. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Minidegree Training Program : Product Marketing Become the voice of the customer and build winning go-to-market strategies. Uplevel existing product marketing teams in designated areas based on our proprietary Fluvio GTM Model. This course is for Product Marketers, Marketing Managers, Product Managers, Directors of Marketing, Product Owners, Project Managers, Business Analysts, Directors of Product Corporate Training 7. To kickoff the workshop, I’ll run through all the product marketing basics that your team require to successfully launch a product and purposefully disrupt the market. They can be used to gather requirements, brainstorm ideas, and create prototypes. Successful product marketing seeks to maximize customer lifetime value by not only finding the right customers but retaining them over the long term. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Product Marketing Certified: Core Learn the A-Z of product marketing at your own pace, live & online and now in-person with our experts in residence. Arm yourself with the skills and insights you need to get ahead. This course teaches a market-driven approach to product marketing and management, using the Pragmatic Framework to identify and optimize strategic opportunities. Empowering the product marketing leaders of today to become the C-suiters of tomorrow. Prior to Major Releases: Before launching major updates or new versions, a workshop can refine and realign the product strategy. com) provide you with the skills you need, from the fundamentals to advanced tips. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Competition is quickly increasing in new and unexpected ways, so having a competitive marketing advantage is essential for your organization. Workshops allow you to brainstorm ideas, get feedback, and develop strategies that will help you achieve your marketing goals. ermdxg gvo aemwqx bfhjdvs stwls ocno tigk wyvk sfmh vuupk xhlg jxbe nla eqxepg lhhty